Our Staff


Our staff is comprised of dedicated and licensed professionals with the experience to answer all your questions regarding our services. Please feel free to contact any of our staff members at any time.

James A. Riffe, Sr.

In Loving Memory 1938-2008

From a young age, Jim served his community in a number of different endeavors. A 1957 graduate of Narrows High School and a Fall 1960 graduate of Cincinnati College of Mortuary Science, he served as the President and Manager of Riffe's Funeral Service in Narrows until his sudden and unexpected death on April 18th, 2008. Jim was a faithful member of First Christian Church (Disciples of Christ) in Narrows where he taught Sunday School and served as a Deacon, Elder and Chairman of the Board. He was a charter member of the Giles Lifesaving and Rescue Squad, and served in the Narrows Volunteer Fire Department for over 30 years as an Assistant Captain, Chaplain, and a Purchasing Agent. Jim also served on the Giles County 911 Formation Committee and the New River Community College Board of Directors. He was the first president of the Narrows Business and Professional Association, a past-president of the Narrows Lions Club, a past-president of the Blue Ridge Funeral Directors Association, and served the Virginia Funeral Directors Association on the Legislative Committee, Disaster Response Committee, and on the Board of Directors. But he will best be remembered as a loving husband, father and grandfather to his family and simply as, "Button," the nickname he lovingly earned from his grandson, Tyler.


James A. Riffe, Jr., CFSP, CPC

James A. Riffe, Jr., CFSP, CPC

Licensed Funeral Director and Certified Preplanning Consultant

A 1984 graduate of Narrows High School and a 1988 graduate of Radford University, James returned home to Riffe's Funeral Service in 2002 after a successful career in broadcast production and marketing. He earned an Associate's Degree from Cincinnati College of Mortuary Science in 2004 and became a Virginia-licensed funeral service provider in December 2004.  Upon the sudden and unexpected death of his Dad in 2008, James was named General Manager. In March 2012, James earned the designation of CFSP (Certified Funeral Service Practitioner) from the Academy of Professional Funeral Service Practice.  In June 2012, he received the Virginia Funeral Directors Association's prestigious "Member of the Year" award at its annual convention in Virginia Beach.  In May 2015, James earned the designation of Certified Preplanning Consultant by the National Funeral Directors Association.  In addition to serving as a funeral director and embalmer, he also manages the business office and is a notary public. He has twice served as President of the Blue Ridge Funeral Directors Association, and is a past board member for the Virginia Funeral Directors Association, an active member of Glen Lyn Baptist Church, and is a messenger to the Executive Board of the Mountain State Baptist Association.  James is also a freelance videographer, producer/director, and voiceover talent. He and his wife, Joyce, a teacher at Narrows Elementary/Middle School, are the parents of one son, Tyler Andrew Riffe.


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