The funeral home was first remodeled in 1960, followed in 1966 by the construction of a self-standing chapel building. Then a major expansion took place in 1977 when a new wing was built which nearly doubled the size of the old funeral home, connecting our chapel with the existing house on the corner of Main and Northview Streets.
Following the death of Claire Riffe in January of 1982, the firm changed its name to Riffe's Funeral Service, Inc.
In the Fall of 1999, Riffe's Funeral Service became the first funeral home in Virginia, west of Richmond, to install "Family Advisor," a computerized virtual selection room of caskets, vaults, urns, and urn vaults. This new system offered families a greater variety of merchandise to fit individual styles and budgets, without the emotional stress of choosing caskets in a traditional selection room.
In June 2002, Riffe's became the first Giles County funeral home to launch a full-service web site, www.riffes.com, containing a page for obituaries and online condolences, helpful information about preplanning and prefunding, and community information. Because of these innovative approaches, Riffe's was named one of Aurora Casket Company's "Top 200 E-Business Funeral Homes" in 2003.
Then, in August 2011, a new website, riffefuneralservice.com, was launched, replacing the old site with enhanced features such as an enhanced obituary section allowing for Facebook and Twitter linking, easier access to obituaries from the home page, and an online version of our "Family Advisor" selection system.